ACTIVATION CAMPAIGN  FOR MOUNTAIN DEW

 

Overview

We worked with oOh Edge, a division of oOh Media to brand 2 Iceball arcade machines and 10 eskies for Mountain Dew. These were used to promote Mountain Dew at various activations around Australia including Comicon.

The Iceball Machine in particular presented some branding challenges, it’s a very unusual shape and difficult to create a customised design for.
Out There Media assisted by:

  • Measuring every element of the machines.
  • Creating a customised artwork template for the client to create a design.
  • Print & laminated the design onto high quality conformable vehicle graphic film.
  • Completely wrapped the machines including the scoreboard area.
  • Branding for the eskies was also a challenge, vinyl doesn’t stick to the plastic area of the eskies very well, so they were spray painted black with printed Mountain Dew logos applied over the top.